Read the new book by Peter Richardson, "Brand New Beat: The Wild Ride of Rolling Stone Magazine." It's published by the University of California Press. Early reviews say the book does a credible job tracing the influence of Rolling Stone with its "new journalism" or, as Hunter S. Thompson fans and critics called it, "gonzo journalism." Thompson influenced many of us but in different ways. He was criticized for his unorthodox style of reporting the 1972 U.S. presidential campaign. The establishment press had its way of covering campaigns and Thompson had his own glorious approach.
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| The book's original 1973 cover has a secret to reveal. |
Thompson and Algren are both long gone. Both of these rowdy writers documented brutal eras: Thompson the 1960s and '70s; Algren the Great Depression through the 1970s. We may never see their like again. We need them now. Wouldn't it be thrilling to see Dr. Gonzo clash with Trump's oily apparatchiks?
Thompson's writing in RS influenced my writing but not my lifestyle. Both would have considered me a square. That said, I read everything Hunter S. Thompson wrote. I read every feature in Rolling Stone of the '70s and it shaped my attitude and my writing. Once I unlocked the secret of reading at five, I absorbed everything: cereal boxes, billboards, all the books the librarians let me check out. The three important books in my life: "Catch-22" by Joseph Heller, "One Flew Over the Cuckoo's Nest" by Ken Kesey, and "Slaughterhouse-Five," by Kurt Vonnegut Jr. I was so wild about "Catch-22" that I forced it upon my Catholic high school friends and we were as impressed it as they were surfing and girls. It was funny. It had something to tell us. Heller was a messenger and, in 1968, we really had to listen. One of the book's suggested titles was "Snowden's Secret." Heller teases the secret throughout the book; its revelation toward the end is almost too much for Yossarian to bear.
Every book I read told a secret. I loved the act of reading but was blissfully unaware that I also was unlocking life's secrets.
Richardson spills plenty of Rolling Stone's secrets along the way. The magazine's biggest secret is that is existed at all. It spilled the secrets of my generation, the good (music coverage), the bad (Manson), the ugly (Altamont). It was fun. It was cool to be in the circle of readers. It shaped me into a different person than the one expected by me as a young man and those around me.
The last five years of the 1970s were, according to the author, the magazine's golden era. The '70s were a golden era for many of us Boomers, locked into our 20s and early 30s. The mag helped us through those years, helped us get a handle on being young in America. Mischief was afoot. Cults were big. Rock grew into a giant industry. Right-wingers plotted their takeover of America which fizzled with Nixon but they wouldn't let that happen under Reagan and the cons who followed. Jann Wenner moved the Stone to New York where da big money was an it gradually grew into something much larger but also smaller. I read it only occasionally now. I like the political coverage and introduction to new music styles and new bands.
The thing I love about Rolling Stone is that it taught me to write. It was a writer's workshop if you were paying attention. Hunter Thompson and Joe Eszterhas. I also was learning how to write like a traditional journalist while learning about "new journalism." I was too much of a straight arrow to be gonzo but the techniques are in me and enter into my fiction. Woodward and Bernstein caused a rise in J-School students while Thompson, Tom Wolfe, Joan Didion, Tim O'Brien, Joni Mitchell, Gabriel Garcia Marquez, Harry Crews, and Toni Morrison taught us to by-God write like we meant every damn word. This is a short list of my writing heroes/heroines, one befitting a blogger who keeps on truckin'.




